Managing dual business models in emerging markets: an ambidexterity perspective
作者： Stephan Winterhalter , Marco B. Zeschky , Oliver Gassmann
DOI: 10.1111/RADM.12151
关键词: Business transformation 、 Line of business 、 Industrial organization 、 Business 、 Business relationship management 、 Electronic business 、 Marketing 、 New business development 、 Business model 、 Business analysis 、 Artifact-centric business process model
摘要: … -market segment against low-cost Chinese producers. IndEquip1's Chinese market unit, … , an R&D department in China developed a low-cost scale by using cost-efficient technology to …
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