Exploring Upcoming Theories for BMI Research: Enlightening the Dark Side of the Moon

摘要: Creativity in research occurs by looking at the same phenomenon through new eyes, that is, different perspectives can be uncovered novel theoretical lenses. Thirty additional theories with potential for future exploring multiple aspects of business models are presented this chapter. These theories, however, lead a niche existence management science compared to ones introduced Chap. 3. The sections structured similar 3 introducing each 30 separately and then highlighting avenues research. This approach contributes model how scholars profit drawing on broader array theories. Analysing seems like paradigm shift which needed explore phenomenon. chapter provides comprehensive foundation end.