Best new product development and management practices in the Korean high-tech industry
作者： Michael Song , Jeonpyo Noh
DOI: 10.1016/J.INDMARMAN.2005.04.007
关键词: Process (engineering) 、 Competitive advantage 、 Management practices 、 Strategic fit 、 Business 、 Marketing 、 New product development 、 Critical factors 、 Best practice 、 High tech
摘要: This paper investigates critical factors affecting the likelihood of new product success and effective new product development (NPD) models for Korean high-tech firms. Empirical results …
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