Innovation, Leadership, Wachstum und Profitabilität in KMUs
作者： Kurt Matzler , Erich Schwarz , Ulrike Kotzent , Natasa Deutinger
DOI: 10.1007/978-3-8350-5475-2_11
关键词:
摘要: Aufgrund standiger Veranderung der Unternehmensumwelt sind auch kleine und mittelstandische Unternehmen (KMU) gefordert, sich dieser anzupassen ihre Geschaftsmodelle sowie —systeme kontinuierlich zu adaptieren. Um einen Wettbewerbsvorteil erzielen, Flexibilitat die Bereitschaft, Ziele, Strategien Fuhrungsstile hinterfragen neu definieren, notwendig. gezwungen, neue Moglichkeiten in Form von neuen Produkten, Prozessen Geschaftskonzepten identifizieren, fordern umzusetzen (vgl. Lumpkin/Dess 1996, Bart 2004).
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