Interpreting Brown and Hackley (2012): From the history to the histories of marketing theory and practice

摘要: Purpose – This paper aims to use Brown and Hackley's contribution the Journal of Historical Research in Marketing as a springboard for further discussion. It seeks argue that we can put aside their suggestion they intend “stress test contention Cowell is Barnum reborn”. not what are trying do at all. Their point more elemental. They aim provoke readers think critically about production marketing histories thought.Design/methodology/approach adopts viewpoint approach.Findings Given Hackley arguably encourage response work this means have been successful efforts. secured scholarship an academic marketplace where many papers go unread, never cited whose only worldly “impact” terms carbon footprint leave. said, takes seriously, engages with ...