History and critical marketing studies

摘要: Purpose – The purpose of this paper is to argue that the function history in critical marketing studies centres on issue contextualisation. It aims put forward idea historically informed highlight key institutions, actors and scholarly writings have all helped constitute, perform destabilise theory, thought practice ways reflect multiple constellations interests.Design/methodology/approach By way an engagement with various strands literature, it suggested are riven power relations. They include economically derived relations culturally significant changes social environment. However, while important, they only part a more pluralistic tapestry factors come from sometimes completely unrelated areas constitute conditions which fostered given area inquiry, debate so on, con...