Increasing Community Recycling with Persuasive Communication and Public Commitment
作者： Shawn M. Burn , Stuart Oskamp
DOI: 10.1111/J.1559-1816.1986.TB02276.X
关键词: Baseline (configuration management) 、 Persuasive communication 、 Treatment and control groups 、 Boy Scouts 、 Nonverbal communication 、 Psychology 、 Work (electrical) 、 Behavior change 、 Control (management) 、 Social psychology 、 Public relations
摘要: Persuasive communication and public commitment were used to encourage recycling in a citywide program. The persuasive was combination of factors which have been found by laboratory researchers produce attitude and/or behavior change. manipulation involved signing statement supportive recycling. Households did not recycle during 6-week baseline period selected for experimental study. Trained Boy Scouts made an oral informational then gave each 201 households one three treatments (a written communication, commitment, or both). A control group 132 homes received no treatment. Recycling observed 6 weeks following delivery all treatments. Results indicated that the treatment groups recycled significantly more than but differ from other. Future directions applied work this domain are discussed.
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