How to define Corporate Social Responsibility: A case study on a service company

摘要: Background: In the beginning of 1960´s, pollution and immoral behaviour was common in business world as a reaction to this, an increased interest for socially beneficial activities occurred. Since then, large amount literature research has been conducted within matter concept corporate social responsibility (CSR) developed. Today, stakeholder theory is aspect when discussing CSR some researchers argue that stakeholders influence what extent organization engages responsible activities. Yet, there still inquiry identify really define it. Problem: Due augmented many organizations engage However, one industry where little field context service organizations. Purpose: The purpose this thesis analyze how Corporate Social Responsibility defined it exercised also importance different process. Method: order execute qualitative case study on performed. This executed because nature explanatory intention gain deeper knowledge about context. Nine interviewees with from single were fulfill intended purpose. Conclusion: definition rather complicated A strong correlation between position identified. Service tend strategic greater than pure altruistic. Moreover, several seem process organization. demand shareholders considered vital responsibility, well customers employees.