Airliner's Pricing Strategies and Perceived Price Fairness

摘要: Price discriminatory tools and Yield Management are common practices in the Airline industry. Ever since deregulation of airline market, airliners able to charge prices without government intervention. This paper investigates effect pricing strategies employed by attempts explain perceived price fairness customers exposed these strategies. The model is based on an extensive literature review about airliner‘s fairness. suggests that strategies, like Management, have a negative However, there 3 extraneous variables can weaken or strengthen relationship: Elasticity Demand, Lateral Consumer Relationship Illusion Control