Who is the fairest of them all? An attributional approach to price fairness perceptions

作者: Rajiv Vaidyanathan , Praveen Aggarwal

DOI: 10.1016/S0148-2963(01)00231-4

关键词: Dual (category theory)AttributionPerceptionMicroeconomicsCompetitor analysisEmpirical evidenceEntitlementEconomicsActuarial scienceFairness perceptionsCausality

摘要: We use attribution theory to understand consumers' perceptions of fairness of price increases. Using the dual entitlement (DE) principle, researchers in the past have suggested that …

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