Perception and use of information sources by chief executives in environmental scanning
作者： Chun Wei Choo
DOI: 10.1016/0740-8188(94)90040-X
关键词: Public relations 、 Research needs 、 Online database 、 Utilization 、 Perception 、 Action (philosophy) 、 Relevant information 、 Quality (business) 、 Marketing 、 Business 、 Information system
摘要: Abstract This article reports a study of the information sources used in environmental scanning by chief executives Canadian telecommunications industry. Environmental is acquisition and use about events trends firm's external environment, knowledge which would assist management planning future courses action. Chief that they perceive to be high quality scan environment. Specifically, prefer reliable provide relevant information. Among wide range use, internal personal appear more important than external, impersonal sources. Few personally company library online database services.
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