Factors Affecting Tourist Satisfaction with Theatrical Performances: A Case Study of 'The Romance of the Song Dynasty' in Hangzhou, China
作者： Hanqun Song , Catherine Cheung
DOI: 10.1080/10548408.2010.519675
关键词: Romance 、 Advertising 、 Service (business) 、 Tourism 、 Tourism marketing 、 Sociology 、 China 、 Marketing
摘要: This study, for the first time, attempts to explore the factors affecting tourist satisfaction with a theatrical performance, The Romance of the Song Dynasty in Hangzhou, China. Four factors …
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