All-female travel: what do women really want?

摘要: This paper examines the importance of all-female element to women travellers and possible benefits that can be gained from this type travel. A self-administered mail survey questionnaire was completed by past clients (n=60) an Australian travel company, measure their satisfaction with previous find out perceived travel, personal plans for future demographic information. Both quantitative qualitative information collected. The participants in study were over age 40 years, predominantly 50-69 group. They experienced as 89% had travelled previously 64% four or more times. collected allowed a comparison certain criteria pre post tour. Confidence tour leader, destination its culture not being 'mass tourist' seen important both before after Travelling 'all female company', 'being cared pampered', 'sharing accommodation' increased There number identified These included relaxed, congenial intimate atmosphere group, sharing similar interests absence competition tensions.