"Girlfriend getaway" as a contested term: discourse analysis.

摘要: Abstract All-female leisure travel is a fast growing tourism market segment that frequently called “girlfriend getaways.” This study explored the meanings associated with getaway” term, using discourse analysis to understand ways women build significance, activities, identities, relationships, politics, connections, and sign systems knowledge respect it. Eleven focus groups 15 individual interviews were conducted 83 American Canadian women. The revealed term contested polysemous meanings. While some found it be adequate, accurate, cute, reflective of their all-female tourist experiences, others described as stereotypical, narrow/claustrophobic, “pink,” inadequate, unreflective experiences. At times, same symbolic attracted but alienated others. Thus, marketers need identify engage different strands within female clientele ensure strategies appropriately respond various preferences lifestyles.