On the Transdisciplinary Field of Humor Research

作者: Julia M. Taylor , Victor Raskin

DOI: 10.3233/JID-2012-0017

关键词: Theories of humorCognitive scienceJokeSemantic technologySocial computingMeaning (linguistics)Humor researchPsychologyTargeted advertisingComputational humor

摘要: Based on formal theories of humor and a computational semantic technology for information text meaning analysis, computers could be programmed to detect generate determine the patterns individual preferences both joke tellers or posters people that comment jokes. These do not only reveal person's sensitivities various spheres life, which, in turn, aggregated, when necessary, over any number individuals, can used targeted advertising, focused marketing, possibly political campaigns definitely cyber security, but also provide solid cognitive emotional foundation friendlier human computer interaction. The paper introduces rationale theory rigorous study provides outlined research.

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