摘要: A comparison between humour and creative design is presented in this paper. First, we will show that comprehension process are twins because they share similar mechanisms. Both processes start with a "story" ends concepts surprising. Reader expectations user requirements both updated along the process. To demonstrate similarity two processes, examples of were analysed. Second, partners sense can influence each other. Humour influenced by production implies which designer has to creatively come up text incorporates irrelevant or even opposite scripts produce effects. Creative be enhanced humorous conditions as some research found. An interpretation these phenomena also based on theoretical model creativity.
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