Modeling both direct and indirect environmental load of purchase decisions: a web-based tool addressing household metabolism

摘要: Consumer awareness is continuously increasing towards pro-environmental behavior. Thus, we developed a web-based environmental feedback tool EcoRunner, which designed for Swedish households aiming at the in more direction. The conceptual model of EcoRunner has been based on top-down and bottom-up approaches connecting economic activities within household to pressures (both direct indirect). In addition, development includes multi-level better tailor-made advice consumers. this paper, examine with average single expenditures as well explore options reductions systems effects. Analysis shows that food non-alcoholic beverages, fuel personal transport (e.g. car) air transports have significant pressures. study suggests could be used education an enlighten consumers motivation change consumption patterns. Display Omitted We direction.The address metabolism pressures.It offers unique possibility get simultaneous follow-up spendings pressure household.The tool.