‘Mind genomics’: The experimental, inductive science of the ordinary, and its application to aspects of food and feeding
DOI: 10.1016/J.PHYSBEH.2012.04.009
关键词: Research design 、 Cognitive science 、 Social psychology 、 Genomics 、 Perception 、 Psychology 、 Empirical evidence 、 Value (ethics) 、 Consumer behaviour 、 Everyday experience 、 Conjoint analysis
摘要: The paper introduces the empirical science of 'mind genomics', whose objective is to understand dimensions ordinary, everyday experience, identify mind-set segments people who value different aspects that and then assign a new person by statistically appropriate procedure. By studying experiences using experimental design ideas, genomics' constructs an empirical, inductive perception layer layer. ultimate large-scale experience created induction, with based upon emergent commonalities across many types daily experience. particular topic investigated in healthful snacks, what makes 'want' them, dollar sensory snack.
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