Creating a Mind Genomics Wiki for Non-Meat Analogs

摘要: In the past few decades, several negative aspects of excess meat consumption have been identified, ranging broadly from health to environment consumer rejections analogs. At same time, however, new alternatives emerged such as algae, insects, and cultured meat, which all present a sustainable option reduce consumption. The paper assesses psychology “everyday” for meat-free products, focusing on how consumers in two specific markets USA (California, New York) respond messages about four topics involving products. These are sensory characteristics, possible usage aspects, environmental respectively. Each study with 100 or more respondents used experimental design (Mind Genomics) understand degree reacted positively negatively 16 each studies. data suggest that Total Panel geography, gender, age will not reveal dramatically different mind-sets existing topics. We introduce notion PVI, personal viewpoint identifier, help researcher uncover these mind-sets, communicate effectively mind-set analogs recruit individuals participate further