What do Affect Customers to Use Mobile Payment Continually? A Systematic Literature Review
作者： Mutia Fadhila Putri , Betty Purwandari , Achmad Nizar Hidayanto
DOI: 10.1109/ICIC50835.2020.9288590
关键词: Marketing strategy 、 Mobile payment 、 Table (database) 、 Scopus 、 Digital economy 、 Business 、 Knowledge management 、 Payment 、 Customer relationship management 、 Systematic review
摘要: The intention to use mobile payment (M-Payment) has been growing, in line with digital economy growth. This phenomenon contributes the emergence of M-Payment research lately. Several theories can be applied those researches. In general, tends adopt any particular theory explore factors that affect M-Payment. A comprehensive and succinct review is needed continually help scholars practitioners understand what affects customers' M-Payment, marketing strategy M - Payment business, implemented current research. study aims categorize findings assess research's state art facilitate future Data retrieved from IEEE, ACM, Science Direct, Scopus, EBSCOhost, SpringerLink databases were published between 2017 2020. data analyzed by following Kitchenham systematic literature approach. As a result, this establishes table theoretical used research, affecting M-Payment's classified into three main groups: technological factors, behavioral personal factors.
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