Value by Design: Smart Design Principles for Neighborhood Shopping Centers

作者: Chanam Lee , Atef Sharkawy , Shan Gao

DOI:

关键词: Bivariate analysisWalkabilityTransport engineeringPedestrianGeographyMarketingQuality (business)Value (mathematics)FrontageFast food restaurantParking lot

摘要: This study examines the outcome of shopping center development as reflected in their built forms. Specifically, this research explores if design attributes centers are related to economic and walkability characteristics. is a cross-sectional focusing on 19 neighborhood Houston, TX, each with supermarket chain store. It assessed location at architectural, site, scales. Data sets were obtained from 2000 Census, parcel data, aerial photos, field audits, shopper counts, trace mapping, photographs. Due small sample size, analyses focused bivariate such t-test KruskalWallis test factor analyses. Mean property values higher for located suburban areas, those architectural modulations, roofline variations, non-linear building layouts. Land value was positively associated presence seating improvement variations buildings. A gas station left turn lane along main frontage street total value. Neighborhood scale variables not significant when objectively measured but perceptual assessment overall visual quality land, improvement, values. Design items that positive assessments included trees parking lot or streets, areas near supermarket, The stores had significantly numbers shoppers ratings quality, compared without trees. More people present where there dry cleaner. Pedestrian counts lighting sidewalk conditions. bus stops percentages pedestrian than stops, while fast food restaurant lower percentage shoppers. Journal Shopping Center Research (2007), 14, 2, pp. 73-96.

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