Design aesthetics as drivers of value in mobile banking: does customer happiness matter?

摘要: The purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics mobile banking applications then form intention adopt banking. Furthermore, research investigates moderating effect happiness, which predicted – showed strengthen effects on value.,A survey using screenshots was administered a sample 281 bank customers. Data were analysed SmartPLS.,The results show that have positive functional, value. In turn, these dimensions positively affect findings also demonstrate happiness moderates dimensions.,This work can be useful designers other practitioners improve their policies strategies related applications.,This represents an initial attempt in addition, demonstrates more specifically strengthens customer provide theoretical contribution importance decision making, current case, seldom-researched area