In-store arousal and consumers’ inferences of manipulative intent in the store environment

摘要: Purpose – The purpose of this article is to show how consumers’ inferences manipulative intent mediate the effects in-store arousal on pleasure and approach behavior. Design/methodology/approach A qualitative study identifies as a dimension store environment that may lead intent. An experiment manipulating tests mediating effect relationship with Findings results an suggest arousing environments negative outcomes when consumers infer such are manipulative. experimental high increases intent, which in turn negatively affect behaviors. also indicate vary age. Practical implications res...