Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector
作者： Nizar Souiden , Walid Chaouali , Mona Baccouche
DOI: 10.1016/J.JRETCONSER.2018.11.009
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摘要: … play a mediating role between money saving and attitude toward location-based coupons. … the expected mediating effects of attitude toward location-based coupons, attitude toward …
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