Are customers still with us? The influence of optimum stimulation level and IT-specific traits on mobile banking discontinuous usage intentions
作者： Philip Avornyo , Jiaming Fang , Collins Opoku Antwi , Michael Osei Aboagye , Evans Asante Boadi
DOI: 10.1016/J.JRETCONSER.2019.01.001
关键词: Hierarchical database model 、 Service management 、 Psychology 、 Knowledge management 、 Mobile banking 、 Usability 、 Personality 、 Trait 、 Information system 、 Big Five personality traits
摘要: Abstract Information Systems (IS) and the platforms they provide can be conceived of as a stimulus which engenders customers’ reactions. In this respect, banks could benefit from keen understanding consumers’ individual needs in context their personality traits efforts to optimize use IS for service development management. accordance with this, present study adopted Trait Hierarchical Model (THM) Optimum Stimulation Level Theory (OSLT), explore (1) influence (OSL), broad trait that determines individuals’ need stimulation on Mobile Banking Discontinuous Usage Intentions (MBDUI), (2) mediating effects stable IT-specific – Microcomputer Playfulness (MCP) Personal Innovativeness System (PIIT) OSL MBDUI relations (3) interaction Perceived Ease Use (PEOU) direct indirect relation. The findings supported most hypothesized paths, buttressing theoretical underpinnings THM well OSLT, empirically extending framework. further outlines practical measures m-banking management directions future studies.
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