The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study

摘要: This study aims to determine the relationship between store environments consisting of social cues, design ambient gestures, and merchandise cues their impact on cognitive affective consumer evaluations stores that will influence approach behavior. The retail industry in Indonesia has increased inevitably. development is predicted continue increase 8% by 2018. As a result, are competing offer new unique experiences for both customers. Over past decade, similar research rarely been done. In addition, item variables also mentioned previous studies. Therefore, this explain more about cues. basis quantitative method, using descriptive type with object Foodmart Primo Maxxbox Lippo Village. sample size involved 200 respondents selected applying purposive sampling. After data collected, were analyzed structural equation modeling (SEM). There three out 12 hypotheses not supported study. consumers’ evaluation store, no Theoretical managerial implications suggestions further discussed study.This