Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis
作者： Garima Gupta , Komal Singharia
关键词: Telecommunications 、 Consumption (economics) 、 Coronavirus disease 2019 (COVID-19) 、 2019-20 coronavirus outbreak 、 Customer engagement 、 Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) 、 Computer science
摘要: … in the demand for subscription-based streaming services. … wish to continue to use the service and subscribe by paying a … The results, thus, fail to establish the moderation effect of habit, …
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