Use of multimedia services within ubiquitous environments : the role of place in the usage process of mobile data services

摘要: Recently, there have been rapid developments in the fields of mobile and wireless technologies which enabled acquisition information at anytime regardless location mobility status users. However, despite increasing popularity devices are becoming an indispensable part our everyday activities, disappointing results regarding adoption use applications data services lead scholars to question understanding usage behaviour within these new environments. The author believes that could be attributes still unexplored provide explanation why unsuccessful. aim this study is explore, understand highlight role place decision people thus assist professionals consider importance design models services. In order achieve objective exploratory nature research was conducted combining conventional innovative methodologies. A model generated served as a sensitizing device interpret, analyse collected data. first phase involved market selection appropriate case (mobile platform) conduct research. second main then sought get better how users experience before deciding methods were applied settings with 30 selected platform, all whom according specific criteria. findings tend suggest participants did different places similar way