Managing Reputation in Event Planning Companies

摘要: This paper provides a comprehensive review of the literature, and content analysis, on how event planning companies could manage their corporate reputation to gain competitive edge. One issue that needs be recognized is this adopted Fombrun's (1996) four drivers, which helps build strong favorable reputations, as an underpinning model literature review. Results analysis indicate not only need relationship with customers, but also suppliers, employees, communities well. Finally, some important possibilities for implementation management by these are discussed.