Successful Event Management: A Practical Handbook

摘要: PART I: THE EVENTS BUSINESS. 1. An introduction to events. 2. The market demand for 3. events business: supply and suppliers. 4. Social, economic, political developmental implications, II: MANAGING EVENTS. 5. Making a start. 6. Events planning. 7. Financial management the budget. 8. event: venue-finding, logistics ambience. 9. Marketing public relations 10. Managing event as project. 11. organization manager team: during event. 12. Close-down, evaluation legacies. Glossary. Organizations in industry. Index.