Mindbombs of right and wrong: cycles of contention in the activist campaign to stop Canada's seal hunt

摘要: Activists use emotional language and images – what Greenpeace co-founder Bob Hunter coined ‘mindbombs’ to convince people that some actions are wrong, morally environmentally. For instance, for over 50 years anti-sealing activists have employed mindbombs transform seal pups into babies hunters barbarians. Although ‘image politics’ contributed the decline of Canadian sealing industry in 1980s, its effectiveness has been continues be rocky, particularly as pro-sealing voices counter with competing claims cultural rights, traditional livelihoods sustainable use. Drawing on Tilly Tarrow's ‘cycles contention’ framework, this article argues controlling predicting global uptake messaging is becoming harder operate an increasingly crowded discursive landscape, campaigners counter-campaigners articulate scientific moral frames resonate differently across changing social contexts, light ...