Value-Based Marketing: A Discussion of Issues and Trends in the Slaughter Cattle Market
作者： Matthew A. Diersen , Bashir A. Qasmi , Scott W. Fausti , Jing Li
关键词: Market share 、 Value (economics) 、 Fed cattle 、 Cash 、 Food marketing 、 Context (language use) 、 Agribusiness 、 Marketing 、 Business 、 Summary statistics
摘要: Pricing and technological innovation are discussed within the context of beef industry’s value-based marketing initiative. Cash contract practices for fed cattle addressed with respect to slaughter volume pricing methods (live, dressed, grid). A methodology estimating grid market share weekly volume, based on USDA reports (2004–2009), is introduced. Weekly shares cash markets derived. Summary statistics indicate that has become an important mechanism, but not surpassed average share.
cabdirect.org
sci-hub.st 参考文章(26)
Gary C. Smith, The Future of the Beef Industry ,(2005)
J R Brethour, Using serial ultrasound measures to generate models of marbling and backfat thickness changes in feedlot cattle. Journal of Animal Science. ,vol. 78, pp. 2055- 2061 ,(2000) , 10.2527/2000.7882055X
W. J. Umberger, Beef quality, beef demand, and consumer preferences. Handbook of beef safety and quality. pp. 187- 213 ,(2007)
Jayson L. Lusk, Economic Value of Selecting and Marketing Cattle by Leptin Genotype Journal of Agricultural and Resource Economics. ,vol. 32, pp. 306- ,(2016)
Clement E. Ward, Beef Packers’ Captive Supplies: An Upward Trend? A Pricing Edge? Choices. The Magazine of Food, Farm, and Resources Issues. ,vol. 20, pp. 1- 5 ,(2005)
Heather C. Johnson, Clement E. Ward, Market Signals Transmitted by Grid Pricing Journal of Agricultural and Resource Economics. ,vol. 30, pp. 561- 579 ,(2005) , 10.22004/AG.ECON.30980
Scott W. Fausti, John J. Wagner, Dillon M. Feuz, Risk and market participant behavior in the U.S. slaughter-cattle market Journal of Agricultural and Resource Economics. ,vol. 20, pp. 22- 31 ,(1995)
R. Allen McDonald, Ted C. Schroeder, Fed Cattle Profit Determinants Under Grid Pricing Journal of Agricultural and Applied Economics. ,vol. 35, pp. 97- 106 ,(2003) , 10.1017/S1074070800005964
Ted C. Schroeder, Jennifer L. Graff, Estimated Value of Increased Pricing Accuracy for Fed Cattle Applied Economic Perspectives and Policy. ,vol. 22, pp. 89- 101 ,(2000) , 10.1111/1058-7195.T01-1-00008
H.R. Cross, J.W. Savell, What do we need for a value-based beef marketing system? Meat Science. ,vol. 36, pp. 19- 27 ,(1994) , 10.1016/0309-1740(94)90030-2