作者: David A. Rochon , Michael C. Scroggie , David M. Diamond , Michael E. Kacaba
DOI:
关键词: Computer network 、 Voice of the customer 、 Customer retention 、 Credit card 、 Conversion marketing 、 Advertising 、 Customer profitability 、 Marketing 、 Customer to customer 、 Customer advocacy 、 Business 、 Purchasing
摘要: A system and method for delivering purchasing incentives a variety of other retail shopping aids through computer network, such as by E-mail over the Internet or World Wide Web. Customers (10) stores can establish bi-directional communication link with system, log in (16) to then elect browse among available incentive offers (18, 22), explore aids, list generator (26), recipe center (30), simply claim product rebate receive information. If customer elects have information delivered, only minimal identification is required. For purchase redeemable at stores, must provide also designate retailer (12) which be exercised. receipt focused based customer's past behavior, supply unique id., check cashing card number credit number, used in-store purchases. delivery sample, name address supplied. The merges this customer-supplied (270) data (272) creates printable graphical image (282) transmission customer. In an alternate embodiment invention, not transmitted directly Instead, terms are electronically store (310) designated customer, who receives either token (316) present advisory message. yet another may targeted specific consumers on consumer history (502), consumers' computers (510) using electronic mail addresses stored database (506).