Selective Exposure, Decision Uncertainty, and Cognitive Economy: A New Theoretical Perspective on Confirmatory Information Search

摘要: We propose that a variety of findings on selective exposure effects (confirmatory information search) and their different underlying psychological processes can be integrated utilizing new model based upon perceived decision uncertainty cognitive economy. The proposed assumes (a) is negatively related to the extent engagement in confirmatory search; (b) makers are fundamentally motivated preserve energy; (c) processing decision-consistent requires fewer resources than decision-inconsistent information. By employing these three basic assumptions economy processing, we integrate classic motivational (dissonance) (informational) accounts exposure.