Drug ads may not increase prescriptions
作者： Bob Holmes
DOI: 10.1016/S0262-4079(08)62210-1
关键词: Business 、 Medical prescription 、 Pharmacology 、 Drug 、 Advertising 、 Multidisciplinary
摘要: Companies that advertise directly to consumers may not get as much bang for their buck they – or critics assume
elsevier.com
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