The Effects of Anti-Depressant Advertising on Perception of Depression in College Students at Marshall University

摘要: The Effects of Anti-Depressant Advertising on Perception Depression in College Students at Marshall University Deirdre Robertson This exploratory study was designed to determine the effects, if any, direct-toconsumer advertising anti-depressants students’ perceptions depression and anti-depressant medication. For purposes study, two versions an advertisement were created: one including three false statements regarding antidepressants, without statements. A fifteen-question survey also created as a baseline measure whether condition had any direct effects participants’ anti-depression provide comparison for reactions. All groups took survey. There ninety participants split into thirty, group that viewed commercial with statements, control did not view advertisement. Analysis results revealed there significant link between information presented conditions anti-depressants. responses appear be influenced by Results support expectation would significantly alter college students its treatment.