Market mavens: Psychological influences
作者： Ronald A. Clark , Ronald E. Goldsmith
DOI: 10.1002/MAR.20060
关键词: Product (business) 、 Normative 、 Psychology 、 Construct (philosophy) 、 Opinion leadership 、 Interpersonal influence 、 Nomological network 、 Normative social influence 、 Advertising 、 Marketing
摘要: … , consumer-specific traits of consumer susceptibility to normative interpersonal influence, … from other consumers with their product and brand choices; whereas individuals low in self-…
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