Ronald Goldsmith
机构: Professor of Marketing, Florida State University
每年引用次数
引用次数
引用: 43,207
H-指数: 95
I10-指数 : 192
出版物: 404
In the Wake of a Merger: Consumer Reactions to Service Failures
Ronald E. Goldsmith , Melinda Andrews McLelland
ALL JAMT OPERATIONS ARE ON HOLD. PLEASE DO NOT TRY TO ENTER JAMT AS ALL CHANGES WILL BE LOST. THANK YOU! 5 ( 2) 1 -25
2
2014
Book Reviews : MARKETING: MEASUREMENT AND METHOD, third edition by Donald S. Tull and Del I. Hawkins (New York: Macmillan Publishing Company, 1984, 794 pp., $26.95)
Ronald E. Goldsmith
Journal of the Academy of Marketing Science
2017
The Humanities and the Public.
Ronald E. Goldsmith
Phi Kappa Phi Journal
1977
Book Reviews : Competitive Marketing: A Strategic Approach John O'Shaughnessy (Boston: Allen & Unwin, 1984, 372 pp., $21.95):
Ronald E. Goldsmith
Journal of the Academy of Marketing Science
2017
Case Studies for Ethics in Academic Research in the Social Sciences
Ronald Earl Goldsmith , Leisa Reinecke Flynn
6
2012
Book Reviews : Consumption Values and Market Choices: Theory and Applications by Jagdish N. Sheth, Bruce I. Newman, and Barbara L. Gross (Cincinnati: South-Western Publishing Co., 1991, 224 pages, ISBN 0-538-80563-3):
Ronald E. Goldsmith
Journal of the Academy of Marketing Science 19 ( 4) 392 -392
2017
Психология потребителя в маркетинге
R. Goldsmith , S. Brown , Gordon R. Foxall
Питер
2001
Encouraging Critical Thinking Skills among College Students
Ronald E. Goldsmith
Social Science Research Network
3
2013
Measuring Consumer Innovativeness
Charles F. Hofacker , Ronald E. Goldsmith
Journal of the Academy of Marketing Science 19 ( 3) 209 -221
978
1991
Enduring Product Involvement And Reaction To Advertising
Ronald E. Goldsmith , Stephen J. Newell
1995
Brand Engagement and Consumer Innovativeness
Felipe Korzenny , Ronald E. Goldsmith , Leisa Reinecke Flynn
Association of Marketing Theory and Practice 2010 6 ( 1) 44 -53
4
2015
THE DIMENSIONS OF MATERIALISM: A COMPARATIVE ANALYSIS OF FOUR MATERIALISM SCALES
Ronald Earl Goldsmith , Leisa R. Flynn , Ronald A. Clark
Association of Marketing Theory and Practice 2011
2
2010
New Developments in the Diffusion of Innovations
Ronald E. Goldsmith
Research Papers in Economics
2
2012
advertising research, forecasting, or new product re- search. Hence, one must conclude that Research-Based
Charlie Hofacker , Ronald E. Goldsmith , Persis Rockwood
2016
Why Do Shoppers Shop
Ronald E. Goldsmith , Leisa Reinecke Flynn , Ronald A. Clark
Association of Marketing Theory and Practice 2010
2009
Book Reviews : Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities: by Grant McCracken (Bloomington: Indiana University Press, 1988, 174 pp., ISBN 0-253-31526-3)
Ronald E. Goldsmith , Lynn R. Kahle
Journal of the Academy of Marketing Science
2017
Introducing the Super Consumer
Ronald E. Goldsmith , Leisa Reinecke Flynn
Association of Marketing Theory and Practice 2014
2013
The Near Future of Marketing From The Consulting Perspective
Ronald Earl Goldsmith , Luiz Moutinho
ALL JAMT OPERATIONS ARE ON HOLD. PLEASE DO NOT TRY TO ENTER JAMT AS ALL CHANGES WILL BE LOST. THANK YOU! 7 ( 2) 30 -42
2017
“HI, MY NAME IS PAT AND I AM BOTH AN EXTRAVERT AND A MARKET MAVEN”: AN UPDATE AND EXTENSION OF RESEARCH ON MARKET MAVENISM AND THE BIG FIVE PERSONALITY SCALE
Ronald E. Goldsmith , Leisa Reinecke Flynn
Association of Marketing Theory and Practice 2015
1
2014
Status Consumption: The Concept and Its Measure
Ronald E. Goldsmith , Leisa R. Flynn , Jacqueline K. Eastman
AMA Summer Marketing Educator's Proceedings 341 -342
2
1992
Leisa Reinecke Flynn Ronald A. Clark Elizabeth Goldsmith Charles F. Hofacker Steve Newell Stephen Litvin Bing Pan Rodoula H. Tsiotsou Esther Swilley Daekwan Kim David Horowitz William J Montford James J. Zboja G. Tomas M. Hult Kelly Cowart Wan Jamaliah Wan Jusoh Richard Heiens Edward Ramirez Bryan Hochstein Willy Bolander