Ronald Goldsmith
机构: Professor of Marketing, Florida State University
每年引用次数
引用次数
引用: 43,207
H-指数: 95
I10-指数 : 192
出版物: 404
Book review
Ronald E. Goldsmith
International Journal of Consumer Studies 29 ( 1) 93 -94
2005
Dimensionality of the Rosenberg Self-esteem Scale
Ronald E. Goldsmith
Smpte Journal
Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell
Elizabeth B. Goldsmith Ronald E. Goldsmith
Journal of Product & Brand Management 11 ( 1) 52 -54
2002
THE MARKETING OF INFORMATION IN THE INFORMATION AGE.
CHARLES F HOFACKER , RONALD E GOLDSMITH
Marketing Management Journal 30 ( 1)
5
2020
EXTREME COUPONING: AN EXPLORATORY STUDY.
JAMES J ZBOJA , RONALD E GOLDSMITH , RONALD A CLARK , KEVIN M GATZLAFF
Marketing Management Journal 28 ( 2)
2018
RELATIONSHIP TO PSYCHOLOGICAL REACTANCE
RONALD E GOLDSMITH , RONALD A CLARK
HOy/INNOVATIVENESS DIFFERENTIATES ONLINE BUYERS
RONALD E GOLDSMITH
Marketing of services: retailing and health care
Naresh K Malhotra , Jagdish N Sheth , Charla Mathwick , Neale Martin
(No Title)
2011
Miscalibration as a Substitute for Strategy in High Velocity Environments
KG Pillai , RE Goldsmith
DEVELOPMENTS IN MARKETING SCIENCE 28 111 -111
2005
Effects of Comparative Advertising: Moderating Role of Attribute Typicality and Commitment
KG Pillai , RE Goldsmith
DEVELOPMENTS IN MARKETING SCIENCE 27 186 -186
2004
Andersson P, 291 Lewin JE, 259 Backhaus K, 245 Luo Y, 15 Bedard JC, 83
YM Bendeck , C Manolis , T Mazumdar , MR Binks
Journal of Business Research 46 337 -337
1999
Creative style and personality theory
RE Goldsmith
Adaptors and innovators 37 -55
99
1989
The domain specific innovativeness scale: theoretical and practical dimensions
RE Goldsmith , LR Flynn
Association for Marketing Theory and Practice Proceedings 4 ( 1995) 177 -182
69
1995
Measuring cross cultural acceptance of an innovation: the case of low-alcohol wine
François d’Hauteville , RE Goldsmith
New developments and approaches in consumer behaviour research 289 -305
7
1998
Consumer response to websites and their influence on advertising effectiveness (internet research)
BA Lafferty , RE Goldsmith
Journal of Electronic Networking Application and Policy 12 ( 4) 318 -328
6
2002
Assessing the Impact of Corporate Credibility and Technology Acceptance on Online Shopping
E Swilley , RE Goldsmith
DEVELOPMENTS IN MARKETING SCIENCE 28 21 -21
2005
Endorser Expertise and Consumer Innovativeness: Differential Influences Explored
Sacha M Joseph-Mathews , RE Goldsmith
2004
Bronson JW, 35 Brouthers KD, 83
LE Brouthers , DD Chadee , CKW Chow , JG Covin
Journal of Business Research 52 293 -293
2001
Hui M. 171
CL Adkins , EJ Amonsen , E Babakus , T Barnett
Journal of Business Research 31 261 -261
1994
Our voices: A psychology of women
RE Goldsmith , JJ Freyd
CONTEMPORARY PSYCHOLOGY-APA REVIEW OF BOOKS 47 ( 5) 613 -616
2002
Leisa Reinecke Flynn Ronald A. Clark Elizabeth Goldsmith Charles F. Hofacker Steve Newell Stephen Litvin Bing Pan Rodoula H. Tsiotsou Esther Swilley Daekwan Kim David Horowitz William J Montford James J. Zboja G. Tomas M. Hult Kelly Cowart Wan Jamaliah Wan Jusoh Richard Heiens Edward Ramirez Bryan Hochstein Willy Bolander