Endorser Expertise and Consumer Innovativeness: Differential Influences Explored

摘要: "Endorser Expertise and Consumer Innovativeness: Differential Influence" by Sacha M. Joseph-Mathews and RE Goldsmith Home Search Browse Collections My Account About DC Network Digital Commons Network™ Skip to main content Scholarly Commons University of the Pacific Home About FAQ My Account < Previous Next > Home Eberhardt School of Business Faculty Presentations 397 Eberhardt School of Business Faculty Presentations Title Endorser Expertise and Consumer Innovativeness: Differential Influences Explored Authors Sacha M. Joseph-Mathews, University of the PacificFollow RE Goldsmith Document Type Conference Presentation Conference Title Association of Marketing Theory and Practice Location Sandestin, FL Date of Presentation 1-1-2004 Recommended Citation Joseph-Mathews, SM, & Goldsmith, RE (2004). Endorser Expertise and Consumer Innovativeness: Differential …