Measuring Consumer Innovativeness
作者： Charles F. Hofacker , Ronald E. Goldsmith
DOI: 10.1177/009207039101900306
关键词:
摘要: The development of a self-report scale to measure domain specific consumer innovativeness is described. A major problem faced by researchers interested in the diffusion innovations has been difficulty measuring construct reliable and valid way. Several operationalizations have proposed are commonly used, yet none received substantial evidence supporting its reliability validity. series six studies describes evaluation six-item, within interest familiar consumer. shown be easy administer, highly valid, adaptable across domains.
springer.com
sagepub.com
sci-hub.se 参考文章(38)
Sak Onkvisit, John J. Shaw, The Diffusion of Innovations Theory: Some Research Questions and Ideas Akron Business and Economic Review. ,vol. 20, pp. 46- ,(1989)
Frederick G. Brown, Principles of educational and psychological testing ,(1970)
Jerry S. Wiggins, Personality and Prediction: Principles of Personality Assessment ,(1973)
H. J. Eysenck, A short questionnaire for the measurement of two dimensions of personality. Journal of Applied Psychology. ,vol. 42, pp. 14- 17 ,(1958) , 10.1037/H0041738
K. W. Smith, Forming Composite Scales and Estimating Their Validity Through Factor Analysis Social Forces. ,vol. 53, pp. 168- 180 ,(1974) , 10.1093/SF/53.2.168
N. Clayton Silver, William P. Dunlap, Averaging correlation coefficients: Should Fisher's z transformation be used? Journal of Applied Psychology. ,vol. 72, pp. 146- 148 ,(1987) , 10.1037/0021-9010.72.1.146
Free Press, Macmillan Company, Everett Mitchell Rogers, Diffusion of Innovations ,(1962)
Gilbert A. Churchill, A Paradigm for Developing Better Measures of Marketing Constructs Journal of Marketing Research. ,vol. 16, pp. 64- 73 ,(1979) , 10.2307/3150876
Emin Babakus, Carl E. Ferguson, Karl G. Jöreskog, The Sensitivity of Confirmatory Maximum Likelihood Factor Analysis to Violations of Measurement Scale and Distributional Assumptions Journal of Marketing Research. ,vol. 24, pp. 222- 228 ,(1987) , 10.1177/002224378702400209
J. Paul Peter, Construct Validity: A Review of Basic Issues and Marketing Practices Journal of Marketing Research. ,vol. 18, pp. 133- 145 ,(1981) , 10.2307/3150948