摘要: The purpose of the present study was to assess relationships between three potential motivators shopping behavior with a measure attitude toward shopping. Data from 306 US student consumers were collected via an online survey. Reliable and valid scales operationalized constructs. results showed that appears be motivated in part by desire for status, materialism, brand engagement self-concept. also women like shop more than men do among variables differed women, suggesting each gender is different reasons.
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