Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects
作者： Johann Füller , Kurt Matzler , Katja Hutter , Julia Hautz
DOI: 10.1111/J.1467-8691.2012.00650.X
关键词: If and only if 、 New product development 、 Business 、 Innovation process 、 Open innovation 、 Creativity 、 Marketing 、 Value (ethics) 、 Lead (geology) 、 Task (project management)
摘要: … impact of various creativity components on consumers' idea … Our results show that creativity components are of different … Other characteristics improve the creative output only if they …
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