Co-creation in virtual worlds: the design of the user experience

摘要: Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail attract a satisfying level of participation and engagement. The experience users have system is key making places vibrant source great connections, creativity, co-creation. While prior research on serves foundation this work, it does not provide adequate guidance how design in worlds. To address shortcoming, 20-month action project was conducted study user's identify principles systems. In two cycles, called Ideation Quest created, deployed, evaluated, improved. reveals enriches fit world context. Practitioners receive helpful framework leverage worlds