Integrating Customers at the Front End of Innovation

摘要: The trend towards open innovation and crowdsourcing inspires new ways of thinking about customers’ involvement in the process, which encourages companies to up their processes gain customer insights from people institutions outside firm. In order drive a product successfully front end next stage, managers need information, can be either solution information or needs that helps them reduce technical market uncertainties. customer’s role process gathering differs according whether indirect, more traditional, approach integrating (manufacturer active paradigm) direct integration is chosen, where creative potential tacit knowledge user are directly used as input (customer paradigm). targets for have set accordingly, most suitable research tool has selected, belong group needs-focused methods solution-focused techniques. This chapter also discusses issue how find appropriate participants encourage get involved findings best implemented company.