The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory1
作者： Lee W. Jones , Robert C. Sinclair , Kerry S. Courneya
DOI: 10.1111/J.1559-1816.2003.TB02078.X
关键词: Source credibility 、 Psychology 、 Physical exercise 、 Fear appeal 、 Social psychology 、 Reading (process) 、 Prospect theory 、 Elaboration likelihood model 、 Health promotion 、 Credibility
摘要: This study examined the influence of source credibility and message framing on promoting physical exercise in university students. Participants were randomly assigned to reading a positively or negatively framed communication that was attributed either credible noncredible source. Exercise intentions attitudes measured immediately following delivery 2-week delay. behavior also There Source Frame interactions for intentions, behaviors, cognitive response/elaboration measures such participants receiving from elaborated more reported positive behaviors than other conditions. The results present investigation indicate it might be beneficial health professionals provide exercise-related information stressing benefits participating exercise, rather traditional fear appeals, motivate clients engage regular exercise. Implications future research are discussed.
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