Theorizing the Impact of Targeted Narratives: Model Admiration and Narrative Memorability
作者： Katheryn R. Christy , Jakob D. Jensen , Susan H. Sarapin , Robert N. Yale , Jeremy Weaver
DOI: 10.1080/10810730.2017.1303555
关键词: Social psychology 、 Narrative 、 Psychology 、 Admiration 、 Target population 、 Specific population
摘要: Communication campaigns often include components that have been designed for a specific population, strategy referred to as targeting. Targeted narratives are story-based of campaign feature character or situation relevant the intended audience. Though commonplace, few studies explicated underlying mechanisms by which targeted exert influence. In message evaluation study, 316 women aged 40–75 (Mage = 51.19, SD = 8.11) were exposed one two and asked complete measures model admiration, narrative memorability, intentions receive mammography. Targeting was based upon affiliation with Mormon church. The results revealed relationship between screening especially strong from target population who admired depicted models found stories memorable.
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