Food appearances in children's television programmes in Sweden

摘要: Studying other television content than advertisements is necessary to better understand the association between TV viewing and dietary habits. The aim of this study was examine nature extent verbal visual appearance food beverage in children's programmes Swedish public service television. object most popular programme Sweden, broadcast by commercial‐free channel watched almost daily 45% children under age 10 years. analysed material consisted 25 h, at 21 occasions over a 5‐month period season. All appearances type beverages were coded as well context which foods discussed or appeared. Chi‐square tests performed analyse if occurrence fruits vegetables high‐calorie low‐nutrient (HCLN) respectively associated with where Mann‐Whitney test used compare representation two groups terms degree propensity be consumed. Of 287 sections, appeared 78%. (n = 773), HCLN constituted 19%, 39%. More half are children, while only one third shown children. more often being consumed actively handled, vegetables. Food appear frequently seem represented attractive, greater appearing handled comparison foods. These also together adults