Electronic Commerce und Kundenbindung
作者： Friedhelm Bliemel , Georg Fassott
DOI: 10.1007/978-3-322-93133-7_2
关键词:
摘要: … Märkten vor Augen, so kann es nicht überraschen, daß Unternehmen verstärkt versuchen, bestehende Kunden zu halten, und deshalb Maßnahmen zur Kundenbindung ergreifen. Dies …
springer.com
sci-hub.st 参考文章(22)
Greg Reed, Lorraine Harrington, Electronic Commerce (Finally) Comes of Age The McKinsey Quarterly. pp. 68- ,(1996)
Robert A. Peterson, Electronic Marketing and the Consumer Sage Publications, Inc.. ,(1997)
James H Gilmore, B Joseph Pine, The four faces of mass customization. Harvard Business Review. ,vol. 75, pp. 91- 101 ,(1997)
Marco Iansiti, Alan MacCormack, Developing products on Internet time Creating value in the network economy. pp. 91- 106 ,(1999)
W E Sasser, Frederick F. Reichheld, Zero defections: quality comes to services. Harvard Business Review. ,vol. 68, pp. 105- 111 ,(1990)
R. A. Peterson, S. Balasubramanian, B. J. Bronnenberg, Exploring the Implications of the Internet for Consumer Marketing Journal of the Academy of Marketing Science. ,vol. 25, pp. 329- 346 ,(1997) , 10.1177/0092070397254005
R. R. Burke, Do you see what I see? The future of virtual shopping Journal of the Academy of Marketing Science. ,vol. 25, pp. 352- 360 ,(1997) , 10.1177/0092070397254007
Andrew Parsons, Michael Zeisser, Robert Waitman, None, Organizing today for the digital marketing of tomorrow Journal of Interactive Marketing. ,vol. 12, pp. 31- 46 ,(1998) , 10.1002/(SICI)1520-6653(199824)12:1<31::AID-DIR4>3.0.CO;2-X
Shikhar Gosh, Making business sense of the Internet Creating value in the network economy. pp. 187- 203 ,(1999)
Ghosh S, Making business sense of the Internet. Harvard Business Review. ,vol. 76, pp. 126- ,(1998)