Exhibitor satisfaction in business-to-business trade shows : Understanding performance patterns from Vavra's Importance Grid perspective
作者： Stephan Reinhold , Michael Reinhold , Christian Schmitz
DOI:
关键词: Perspective (graphical) 、 Liberian dollar 、 Business 、 Business-to-business 、 Business studies 、 Trade fair 、 Commerce 、 Marketing 、 Goods and services 、 Grid
摘要: Tradeshows are an essential instrument in the marketing of goods and services. Thus, fair tradeshow business has become a multi-billion dollar industry, which trade organizers earn ...
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